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Android Developer Story Peak Games generates majority of global revenue for popular game ‘Spades’ on Android

Posted by Lily Sheringham, Google Play team

Founded in 2010, Turkish mobile games developer Peak Games started developing games targeted to the local market and is now scaling globally. Their game ‘Spades Plus’ is growing in the US and the game generates over 70% of its mobile revenue from Android.

Watch Erdem ?nan, Business Intelligence and Marketing Director, and ?lkin Ula? Balkanay, Head of Android Development, explain how Peak Games improved user engagement and increased installs with Google Play Store Listing experiments and app promotion right from within the Developer Console.

Find out more about how to use run tests on your Store Listing to increase your installs and how to promote your app or game with Universal App Campaigns from the Google Play Developer Console.

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Android Developer Story StoryToys finds success in the ‘Family’ section on Google Play

Posted by Lily Sheringham, Google Play team

Based in Dublin, Ireland, StoryToys is a leading publisher of interactive books and games for children. Like most kids’ app developers, they faced the challenges of engaging with the right audiences to get their content discovered. Since the launch of the Family section on Google Play, StoryToys has experienced an uplift of 270% in revenue and an increase of 1300% in downloads.

Hear Emmet O’Neill, Chief Product Officer, and Gavin Barrett, Commercial Director, discuss how the Family section creates a trusted and creative space for families to find new content. Also hear how beta testing, localized pricing and more, has allowed StoryToy’s flagship app, My Very Hungry Caterpillar, to significantly increase engagement and revenue.

Learn more about Google Play for Families and get the Playbook for Developers app to stay up-to-date with more features and best practices that will help you grow a successful business on Google Play.

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Android Developer Story Vietnamese games developer Divmob finds more users with localized pricing on Google Play

Based in Ho Chi Minh City in Vietnam, games developer Divmob has grown quickly from an original team of five people to 40 employees since it was founded three years ago. Divmob now has over 40 million downloads across its various titles, including the popular game, Epic Heroes War.

Watch Ngo Van Luyen, CEO & Founder at Divmob, and his team explain how introducing sub-dollar pricing in various markets resulted in a 300% increase in daily transactions, and increased the number of paying users threefold.

Find out more about local pricing models on Google Play

We recently introduced new features in the Google Play Developer Console to help you meet local expectations when setting prices, to make purchases more attractive to your users. The Developer Console will now automatically round pricing to local conventions in each market, and you can also set up pricing templates to manage pricing across multiple currencies more efficiently, and easily make bulk changes to the prices of multiple apps and in-app products in a single click. Learn more about the improved local pricing tools.

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Android Developer Story Video editing app WeVideo increases user engagement with material design

WeVideo is a video editing platform founded on a vision to make video creation accessible to anyone, anywhere. They first launched the popular WeVideo Video Editor app for Android, and since the latest update to the app, revenue on the platform has doubled every two months. In fact, almost 85% of their mobile users are on Android devices.

Watch Krishna Menon, President & CTO, and Oleg Tsaregorodtsev, Head of Mobile Development at WeVideo, explain how relaunching their app with material design increased user engagement by 100%. They also share how WeVideo improved monetization and installs using ratings & reviews, store listing experiments, and other features on Google Play.

Find out more about material design principles, and, learn how to find success on Google Play.

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Android Developer Story Sendy uses Google Play features to build for the next billion users

Sendy is a door to door on-demand couriering platform founded in Nairobi, Kenya. It connects customers and logistics providers, providing two unique apps, one for the driver and one for the customer. Watch CEO & Co-founder, Meshack Alloys, and Android Developer, Jason Rogena, explain how they use Developer Console features, such as alpha and beta testing, as well as other tips and best practices, to build for the next billion users.

Learn more about building for billions and get more tips to grow your games business by opting-in to the Playbook app beta and download the Playbook app in the Google Play Store.

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Android Developer Story Zabob Studio and Buff Studio reach global users with Google Play

Posted by Lily Sheringham, Google Play team

South Korean Games developers Zabob Studio and Buff Studio are start-ups seeking to become major players in the global mobile games industry.

Zabob Studio was set up by Kwon Dae-hyeon and his wife in 2013. This couple-run business has already published ten games, including hits ‘Zombie Judgement Day’ and ‘Infinity Dungeon.’ So far, the company has generated more than KRW ?140M (approximately $125,000 USD) in sales revenue, with about 60 percent of the studio’s downloads coming from international markets, such as Taiwan and Brazil.

Elsewhere, Buff Studio was founded in 2014 and right from the start, its first game Buff Knight was an instant hit. It was even featured as the ‘Game of the Week’ on Google Play and was included in “30 Best Games of 2014” lists. A sequel is already in the works showing the potential of the franchise.

In this video, Kwon Dae-hyeon, CEO of Zabob Studio, and Kim Do-Hyeong, CEO of Buff Studio, talk about how Google Play services and the Google Play Developer Console have helped them maintain a competitive edge, market their games efficiently to global users and grow revenue on the platform.

Check Zabob Studio apps and Buff Knight on Google Play!

We’re pleased to share that Android Developer Stories will now come with translated subtitles on YouTube in popular languages around the world. Find out how to turn on YouTube captions. To read locally translated blog posts, visit the Google developer blog in Korean.

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Android Developer Story Music app developer DJIT builds higher quality experiences and successful businesses on Android

Paris-based DJiT is the creator of edjing, one of the most downloaded DJ apps in the world, it now has more than 60 million downloads and a presence in 182 countries. Following their launch on Android, the platform became the largest contributor of business growth, with 50 percent of total revenue and more than 70 percent of new downloads coming from their Android users.

Hear from Jean-Baptiste Hironde, CEO & Co-founder, Séverine Payet, Marketing Manager, and Damien Delépine, Android Software Engineer, to learn how DJit improved latency on new Android Marshmallow, as well as leveraged other Android and Google Play features to create higher quality apps.

Find out more about building great audio apps and how to find success on Google Play.

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Android Developer Story SGN game ‘Cookie Jam’ increases user conversions with Store Listing Experiments

Posted by Lily Sheringham, Google Play team

Founded in 2010, SGN is a Los Angeles based mobile game developer with hit titles including Cookie Jam, Panda Pop, Juice Jam and Book of Life: Sugar Smash. They now have more than 200 employees and are one of the fastest growing cross-platform gaming developers.

SGN used Store Listing experiments to test multiple variants across their portfolio of games. For Cookie Jam, they saw an 8 percent increase in conversions simply by changing the background color of their app icon. They also saw increased installs following tests with the Panda Pop app icon and by changing the character in their Book of Life: Sugar Smash app icon.

Watch Josh Yguado, Co-founder and President of SGN, and Matthew Casertano, SVP of Game Operations, talk about how using Store Listing Experiments helped SGN improve their ROI, conversion rates and gamer retention.

Find out more about how to run tests on your Store Listing to increase installs and achieve success with the new guide to ‘Secrets to App Success on Google Play’.

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Android Developer Story Domain increases installs by 44 with Material Design and Google Play services

Posted by Lily Sheringham, Google Play team

Australian developer Domain is part of a multi-platform property business, which provides search tools and information for buyers, sellers, renters, investors, and agents across Australia. The Domain Real Estate & Property app was voted a top five lifestyle app in Australia and now has three dedicated Android developers who work closely with their design and UX teams.

Product Manager, Henrique Marassi, and Android Developer, Gary Lo, explain how Domain successfully improved their user rating from 2.8 to 4.1 and increased monthly downloads by 44 percent by adopting Material Design and Play services to create a better user experience.

Learn more about how Domain found success on Google Play:

• Material Design guidelines: How Material Design helps you create beautiful, engaging apps.
• Google Play services: Learn more about Google Play services and the APIs available to you through it.
• Find success on Google Play: Products and best practices to help your grow you business globally on Google Play.

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Android Developer Story RogerVoice takes advantage of beta testing to launch its app on Android first

Posted by Lily Sheringham, Google Play team

RogerVoice is an app which enables people who are hearing impaired to make phone calls through voice recognition and text captions. Founded by Olivier Jeannel, who grew up with more than 80 percent hearing loss, the company successfully raised $35,000 through Kickstarter to get off the ground. Today the team publicly released the app on the Android platform first.

The team behind RogerVoice talk about how material design and beta testing helped them create an interface which is accessible and intuitive to navigate for users.

Learn more about how RogerVoice built its app with the help of Google Play features:

• Material Design: How Material Design helps you create beautiful, engaging apps.
• Beta testing: Learn more about using beta testing on Google Play for your app.
• Developer Console: Make the most of the Google Play Developer Console to publish your apps and grow and engage your user base.

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Android Developer Story Gifted Mom reaches more mothers across Africa with Android

Posted by Lily Sheringham, Google Play team

Gifted Mom is an app developed in Cameroon which provides users with basic, yet critical information about pregnancy, breastfeeding and child vaccinations. The widespread use of Android smartphones in Africa has meant that Gifted Mom has been able to reach more people at scale and improve lives.

Watch the creators of Gifted Mom, developer Alain Nteff and doctor Conrad Tankou, explain how they built their business and launched Gifted Mom on Google Play. They also talk about their plans to grow and help people in other developing countries across the continent in the next three years, in order to ultimately tackle maternal and infant mortality.

Find out more about building apps for Android and how to find success on Google Play.

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Android Developer Story Travel app Wego increases monthly user retention by 300 with material design

Headquartered in Singapore, Wego is a popular online travel marketplace for flights and hotels for users in South East Asia and the Middle East. They launched their Android app in early 2014, and today, more than 62 percent of Wego app users are on Android. Wego recently redesigned their app using material design principles to provide their users a more native Android experience for consistency and easier navigation.

Watch Ross Veitch, co-founder and CEO, and the Wego team talk about how they increased monthly user retention by 300 percent and reduced uninstall rates by up to 25 percent with material design.

Learn more about material design, how to use Android Studio, and how to find success on Google Play with the new guide ‘Secrets to App Success on Google Play.’

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