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Android Developer Story Video editing app WeVideo increases user engagement with material design

WeVideo is a video editing platform founded on a vision to make video creation accessible to anyone, anywhere. They first launched the popular WeVideo Video Editor app for Android, and since the latest update to the app, revenue on the platform has doubled every two months. In fact, almost 85% of their mobile users are on Android devices.

Watch Krishna Menon, President & CTO, and Oleg Tsaregorodtsev, Head of Mobile Development at WeVideo, explain how relaunching their app with material design increased user engagement by 100%. They also share how WeVideo improved monetization and installs using ratings & reviews, store listing experiments, and other features on Google Play.

Find out more about material design principles, and, learn how to find success on Google Play.

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Android Developer Story SGN game ‘Cookie Jam’ increases user conversions with Store Listing Experiments

Posted by Lily Sheringham, Google Play team

Founded in 2010, SGN is a Los Angeles based mobile game developer with hit titles including Cookie Jam, Panda Pop, Juice Jam and Book of Life: Sugar Smash. They now have more than 200 employees and are one of the fastest growing cross-platform gaming developers.

SGN used Store Listing experiments to test multiple variants across their portfolio of games. For Cookie Jam, they saw an 8 percent increase in conversions simply by changing the background color of their app icon. They also saw increased installs following tests with the Panda Pop app icon and by changing the character in their Book of Life: Sugar Smash app icon.

Watch Josh Yguado, Co-founder and President of SGN, and Matthew Casertano, SVP of Game Operations, talk about how using Store Listing Experiments helped SGN improve their ROI, conversion rates and gamer retention.

Find out more about how to run tests on your Store Listing to increase installs and achieve success with the new guide to ‘Secrets to App Success on Google Play’.

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Android Developer Story Domain increases installs by 44 with Material Design and Google Play services

Posted by Lily Sheringham, Google Play team

Australian developer Domain is part of a multi-platform property business, which provides search tools and information for buyers, sellers, renters, investors, and agents across Australia. The Domain Real Estate & Property app was voted a top five lifestyle app in Australia and now has three dedicated Android developers who work closely with their design and UX teams.

Product Manager, Henrique Marassi, and Android Developer, Gary Lo, explain how Domain successfully improved their user rating from 2.8 to 4.1 and increased monthly downloads by 44 percent by adopting Material Design and Play services to create a better user experience.

Learn more about how Domain found success on Google Play:

• Material Design guidelines: How Material Design helps you create beautiful, engaging apps.
• Google Play services: Learn more about Google Play services and the APIs available to you through it.
• Find success on Google Play: Products and best practices to help your grow you business globally on Google Play.

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Android Developer Story Travel app Wego increases monthly user retention by 300 with material design

Headquartered in Singapore, Wego is a popular online travel marketplace for flights and hotels for users in South East Asia and the Middle East. They launched their Android app in early 2014, and today, more than 62 percent of Wego app users are on Android. Wego recently redesigned their app using material design principles to provide their users a more native Android experience for consistency and easier navigation.

Watch Ross Veitch, co-founder and CEO, and the Wego team talk about how they increased monthly user retention by 300 percent and reduced uninstall rates by up to 25 percent with material design.

Learn more about material design, how to use Android Studio, and how to find success on Google Play with the new guide ‘Secrets to App Success on Google Play.’

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