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Android Developer Story Video editing app WeVideo increases user engagement with material design

Posted by Lily Sheringham, Google Play team

WeVideo is a video editing platform founded on a vision to make video creation accessible to anyone, anywhere. They first launched the popular WeVideo Video Editor app for Android, and since the latest update to the app, revenue on the platform has doubled every two months. In fact, almost 85% of their mobile users are on Android devices.

Watch Krishna Menon, President & CTO, and Oleg Tsaregorodtsev, Head of Mobile Development at WeVideo, explain how relaunching their app with material design increased user engagement by 100%. They also share how WeVideo improved monetization and installs using ratings & reviews, store listing experiments, and other features on Google Play.

Find out more about material design principles, and, learn how to find success on Google Play.

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Get the guide to News app success on Google Play and see how Nabd engages readers with Material Design

Posted by Tamzin Taylor - Strategic Partner Lead, Google Play

Today we’re releasing The News Publisher Playbook, where you will learn best practices for developing a successful news mobile strategy on Android. This is a new companion guide to our business playbook for developers, The Secrets to App Success on Google Play, focused on the news apps segment.

The guide includes tips and useful resources to help you optimize your news content on mobile, identifying the best distribution channels to reach the right audience, build your brand and maximize your revenue.

You will find tips on mobile website optimization, how to create a Google Play Newsstand edition, and how to improve your native app. You will also get an overview of ways to acquire and engage your readers as well as how to monetize and grow your revenue.

Once you’ve checked out the guide, we’d love to hear your feedback, so we can continue to improve our developer resources. Please let us know what you think.

Android Developer Story: Nabd improves reader engagement with Material Design

Founded in 2012, Nabd is a personalised Arabic news aggregator app based in Kuwait, reaching over 10 million people, of which, 60% use Android devices. Watch this Android Developer Story to hear Abdur-Rahman El-Sayed, Co-founder and CEO, and Abdullah El-Sayed, Co-founder and VP of Engineering, explain how adopting Material Design increased user engagement and improved ratings.

Get the News Publisher Playbook to help you find success on Google Play.

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Google Maps apps for Android and iOS are getting a cleaner design

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Android Developer Story Domain increases installs by 44 with Material Design and Google Play services

Posted by Lily Sheringham, Google Play team

Australian developer Domain is part of a multi-platform property business, which provides search tools and information for buyers, sellers, renters, investors, and agents across Australia. The Domain Real Estate & Property app was voted a top five lifestyle app in Australia and now has three dedicated Android developers who work closely with their design and UX teams.

Product Manager, Henrique Marassi, and Android Developer, Gary Lo, explain how Domain successfully improved their user rating from 2.8 to 4.1 and increased monthly downloads by 44 percent by adopting Material Design and Play services to create a better user experience.

Learn more about how Domain found success on Google Play:

• Material Design guidelines: How Material Design helps you create beautiful, engaging apps.
• Google Play services: Learn more about Google Play services and the APIs available to you through it.
• Find success on Google Play: Products and best practices to help your grow you business globally on Google Play.

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Android Developer Story Travel app Wego increases monthly user retention by 300 with material design

Posted by Lily Sheringham, Google Play team

Headquartered in Singapore, Wego is a popular online travel marketplace for flights and hotels for users in South East Asia and the Middle East. They launched their Android app in early 2014, and today, more than 62 percent of Wego app users are on Android. Wego recently redesigned their app using material design principles to provide their users a more native Android experience for consistency and easier navigation.

Watch Ross Veitch, co-founder and CEO, and the Wego team talk about how they increased monthly user retention by 300 percent and reduced uninstall rates by up to 25 percent with material design.

Learn more about material design, how to use Android Studio, and how to find success on Google Play with the new guide ‘Secrets to App Success on Google Play.’

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