Saturday, February 4, 2017
Android Developer Story StoryToys finds success in the ‘Family’ section on Google Play
Android Developer Story StoryToys finds success in the ‘Family’ section on Google Play
Posted by Lily Sheringham, Google Play team
Based in Dublin, Ireland, StoryToys is a leading publisher of interactive books and games for children. Like most kids’ app developers, they faced the challenges of engaging with the right audiences to get their content discovered. Since the launch of the Family section on Google Play, StoryToys has experienced an uplift of 270% in revenue and an increase of 1300% in downloads.
Hear Emmet O’Neill, Chief Product Officer, and Gavin Barrett, Commercial Director, discuss how the Family section creates a trusted and creative space for families to find new content. Also hear how beta testing, localized pricing and more, has allowed StoryToy’s flagship app, My Very Hungry Caterpillar, to significantly increase engagement and revenue.
Learn more about Google Play for Families and get the Playbook for Developers app to stay up-to-date with more features and best practices that will help you grow a successful business on Google Play.
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Friday, February 3, 2017
Android Developer Story Vietnamese games developer Divmob finds more users with localized pricing on Google Play
Android Developer Story Vietnamese games developer Divmob finds more users with localized pricing on Google Play
Posted by Lily Sheringham, Google Play team
Based in Ho Chi Minh City in Vietnam, games developer Divmob has grown quickly from an original team of five people to 40 employees since it was founded three years ago. Divmob now has over 40 million downloads across its various titles, including the popular game, Epic Heroes War.
Watch Ngo Van Luyen, CEO & Founder at Divmob, and his team explain how introducing sub-dollar pricing in various markets resulted in a 300% increase in daily transactions, and increased the number of paying users threefold.
Find out more about local pricing models on Google Play
We recently introduced new features in the Google Play Developer Console to help you meet local expectations when setting prices, to make purchases more attractive to your users. The Developer Console will now automatically round pricing to local conventions in each market, and you can also set up pricing templates to manage pricing across multiple currencies more efficiently, and easily make bulk changes to the prices of multiple apps and in-app products in a single click. Learn more about the improved local pricing tools.
Available link for download