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Developer tips for success with Player Analytics and Google Play games services

Posted by, Lily Sheringham, Developer Marketing at Google Play

Editor’s note: As part of our series featuring tips from developers, we spoke to some popular game developers to find out how they use Player Analytics and Google Play game services to find success on Google Play. - Ed.

Google Play games services, available in the Developer Console, allows you to add features such as achievements and leaderboards to your games. Google Play games services provides Player Analytics, a free games-specific analytics tool, in the Developer Console Game services tab. You can use the reports to understand how players are progressing, spending, and churning backed by a data-driven approach.

Bombsquad grows revenue by 140% per user with Player Analytics

Independent developer Eric Froemling, initially created the game Bombsquad as a hobby, but now relies on it as his livelihood. Last year, he switched the business model of the game from paid to free-to-play. By using Player Analytics, he was able to improve player retention and monetization in the game, achieving a 140% increase in the average revenue per daily active user (ARPDAU).

Watch the video below to learn how Eric uses Player Analytics and the Developer Console to improve gamers’ experience, while increasing retention and monetization.

Tips from Auxbrain for success with Google Play games services

Kevin Pazirandeh, founder and CEO of games developer Auxbrain, creator of Zombie Highway, provides insight into how they use Google Play games services, and comments:

“While there are a few exceptions, I have not run into a better measure of engagement, and perhaps more importantly, a measure for change in engagement, than the retention table. For the uninitiated, a daily retention table gives you the % of players who return on the nth day after their first play. Comparing retention rates of two similar games can give you an immediate signal if you are doing something right or wrong.”

Kevin shares his top tips on how to best use the analytics tools in Google Play games services:

1. You get Player Analytics for free - If you’ve implemented Google Play game services in your games, check out Player Analytics under Game services in the Developer Console, you’ll find you are getting analytics data already.
2. Never assume change is for the better - Players may not view changes in your game as the improvement you had hoped they were. So when you make a change, have a strategy for measuring the result. Where you cannot find a way to measure the change’s impact with Player Analytics, consider not making it and prioritize those changes you can measure.
3. Use achievements and events to track player progress - If you add achievements or events you can use the Player progression report or Event viewer to track player progress. You’ll quickly find out where players are struggling or churning, and can look for ways to help move players on.
4. Use sign-in to get more data - The more data about player behavior you collect, the more meaningful the reports in Player Analytics become. The best way to increase the data collected is to get more players signed-in. Auto sign-in players, and provide a Play game services start point on the first screen (after any tutorial flow) for those that don’t sign-in first time.
5. Track your player engagement with Retention tables - The Retention table report lets you see where players are turning away, over time. Compare retention before and after changes to understand their impact, or between similar games to see if different designs decisions are turning players away earlier or later.

Get started with Google Play Games Services or learn more about products and best practices that will help you grow your business on Google Play globally.

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11 Android 4 4 Kitkat tips tricks and hidden secrets

Whats hidden in Android 4.4? 

Android L is upcoming, however most phones are going to utilize great old Android 4.4 for little while yet. That is no terrible thing, however – its a fantastically feature rich bit of programming. So much so that it takes a while to see anything approaching all it brings to the table.

Permit me to show  the most intriguing and valuable Android 4.4 tips, tricks  and hidden secrets of Android L. 


Please note that your phone may look somewhat not the same as the screenshots here as many phones use custom interfaces that change the look and format of Android 4.4 a bit.


1. Get under the hood with Process Stats 

smartphones are really like computers in your pocket, and sometimes it is pleasant to get super-detailed in order to get a better understanding of how things are ticking over. 

In Android 4.4, Google has added a Process Stats area to the Developer Menu, which contains numerous types of data about which applications are running, what handling theyre utilizing and how long theyve been running since you booted up the phone. 

Its radiantly quirky, and perfect for the individuals who need to calibrate their handsets execution. 

2. Dismiss a Alarm before it troubles you

there are few social circumstances more awkward that an alarm that you probably wont need sounding during a gathering.Only appearing in public naked comes close, in our opinion. You may not think its very that compelling, however in any case youll be appreciative of Android 4.4s  advance alarm notification system. 

An hour before the alarm is because of fire, youll get a pop-up notification on your screen which permits you to reject it before it has opportunity to sound and make everybody in gathering take a look at you.

3.Link up your cloud storage accounts with Androids Storage Access Framework

Storage Access Framework is basically a grander way of saying all of your data can be accessed from one convenient menu. When youre prompted to place records youll recognize that a side-menu has all of your connected cloud storage accounts  -, for example, Drive, Dropbox and Box - Listed, so you can without much of a stretch draw content from these sources without needing to open numerous applications. Its one of Android 4.4s most powerful feature, yet it has gotten almost no consideration.

4. Keep an eye on your Data usage

Most carriers enforce data allowance limits these days, which means media-hungry mobile owners with their fingers in all kinds of cloud storage pies are at risk of running over and incurring prohibitive fees. 

Thank goodness then for Androids built-in data usage monitor, which tells you exactly how much youve been gobbling up via your mobile network. You can set warnings for when youre close to your limit, or have a ceiling that disables data traffic the moment it is reached. You can even specify a day in each month where your allowance renews and reset the data counter to zero accordingly.

5. Gain an easy speed boost by disabling animations

The animations that occur as you move between applications and screens might look pretty, but they can slow you down - especially as they essentially force you to wait a short period before moving to another page or loading an application. 

Thankfully, its possible to reduce the time they run for or disable them completely, both of which will make your handset feel faster. Go to Settings > Developer Options and scroll down to the Drawing section. Find the options which refer to animation scale (Window, Transition and Animator) and toggle them all to "Animation Off". Your UI might not be as pretty in motion, but it will be so fast you may even struggle to keep up.

6. Enable lock screen widgets

Lockscreen widgets are one of Androids more recent innovations, but in Android 4.4 theyre not enabled by default. To turn them on, youll need to drop into Settings > Security and tick the "Enable Widgets" box. To add widgets, simply swipe from left to right on your lockscreen and tap the "plus" icon. You can choose from Gmail, Calendar and Google Keep, amongst other things.

7. Switch launchers quickly

One of Androids big advantages over its rivals is the ability to change your launcher, which essentially means you can drastically alter the way your homescreen looks and behaves. 

Previously, switching between launchers was something of a pain, but Google has now added a quick and easy toggle in the settings menu - so now theres no excuse not to try the many amazing launcher alternatives available on the Google Play market. 

When you have more than one launcher installed on your phone, the Settings menu will show a new "Home" option - tapping this will bring up all of the available launchers on your device, allowing you to toggle between them quickly and easily.

8. Quick accessing Google Now

Screenshots 7If you’re fairly new to an up-to-date version of Android, you really need to check out Google Now. It’s a great sort of lifestyle assistant service that tracks where you are and what you like to make suggestions for things you might want to do with your phone at any time. 

Yes, it sounds creepy, but it’s actually really handy at times. 

To quickly skip over to Google Now, just hold down on the Home soft key key. If your phone has a physical key, it should head to Now directly, or if it’s a software one you’ll see a Google button pop up above – just drag your finger over it to shortcut to Now.  

Google Now provides ‘cards’ of information based on where you are and what you’re doing. If there’s nothing much there, just trying using it a bit more regularly as it learns from your patterns.

9. Remotely wipe your phone if you lose it

Losing your phone is a painful experience - especially if it provides your daily Flappy Bird fix - but the amount of data contained on our handsets means that having it fall into the wrong hands can have all kinds of negative ramifications. 

Google has your back, however, and provides the means to remotely locate and wipe your phone should it go walkabout. Youll need to enable it from the device before you lose it, though - go to the Google Settings application in your app drawer and select Android Device Manager, then turn on "Remotely Locate This Device" and "Allow Remote Lock And Factory Reset". 

The latter option also allows you to remotely change the lockscreen password, should you be too scared to wipe the entire device. In the event of your phone going missing, visit the Android Device Manager page online and you can choose to ring (even if the phone is set to silent), lock or wipe the phone.

10. Record your phones screen

Taking a screenshot in Android used to be like pulling teeth - you had to connect your phone to your PC in order to grab any kind of on-screen image. Since Android 4.0, weve had the trusty "Volume down and Power button" combo, but 4.4 goes to the next level - it features the ability to record video from your screen as well. 

11. Install an alternative SMS client

Android 4.4 tips 21Hangouts replaces the default SMS client in Android 4.4, and while it does the job perfectly well - integrating instant messaging and text chats - some people will no doubt long for the old way of doing things. 

Thankfully, its possible to specify a different app for SMS messages. Find one that you like on the Google Play market, install it and then go to the Settings menu within Hangouts. Tap SMS and then SMS Enabled, and youll be able to select the app you want to use.

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Learn top tips from Kongregate to achieve success with Store Listing Experiments

Posted by Lily Sheringham, Developer Marketing at Google Play

Editor’s note: This is another post in our series featuring tips from developers finding success on Google Play. We recently spoke to games developer Kongregate, to find out how they use Store Listing Experiments successfully. - Ed.

With Store Listing Experiments in the Google Play Developer Console, you can conduct A/B tests on the content of your store listing pages. Test versions of the text and graphics to see which ones perform best, based on install data.

Kongregate increases installs by 45 percent with Store Listing Experiments

Founded in 2006 by brother and sister Jim and Emily Greer, Kongregate is a leading mobile games publisher specializing in free to play games. Kongregate used Store Listing Experiments to test new content for the Global Assault listing page on Google Play. By testing with different audience sizes, they found a new icon that drove 92 percent more installs, while variant screenshots achieved an impressive 14 percent improvement. By picking the icons, screenshots, and text descriptions that were the most sticky with users, Kongregate saw installs increase by 45 percent on the improved page.

Kongregate’s Mike Gordon, VP of Publishing; Peter Eykemans, Senior Producer; and Tammy Levy, Director of Product for Mobile Games, talk about how to successfully optimise mobile game listings with Store Listing Experiments.

Kongregate’s tips for success with Store Listing Experiments

Jeff Gurian, Sr. Director of Marketing at Kongregate also shares his do’s and don’ts on how to use experiments to convert more of your visitors, thereby increasing installs. Check them out below:

Learn more about how Kongregate optimized their Play Store listing with Store Listing Experiments. Learn more about Google Play products and best practices to help you grow your business globally.

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Google Adsense Tips for Using Google Adsense

Like anything else, you’ll get out of Google Adsense what you put into it.  The following optimization tips can help you grow your Google Adsense dollars:

Google Adsense Tips

Write interesting content and write every day.

Have more than one site.  The more sites you have, the more ads have the potential
to get clicked.

Set up channels and monitor your statistics across all sites.  If one site is performing
poorly, consider changing the content or the ad layout.  Experiment!

Change the ad layout and notice which layout works the best for you.  There are
many different layout options and there’s no way you can know going in which
one will perform the best.

If you’re blogging, writingup.com has a list of profitable topics.  They state that
you don’t have to write on those topics but  you might give it a try or at least plug
some of them in to the search engines.

Google different key words and phrases and notice how much and what kinds of content and ads you see.

Dont be afraid to ask questions.


Tags: how to earn money online, earn cash, google adsense, tips and tricks

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10 Useful Android Tips And Tricks You Should Know HongKiat

In this post, we are featuring 10 useful Android tips and tricks that may improve your experience while using your Android device. Do note that the steps may vary a little from one Android phone to another due to the differences in the build and the OS version, but if you play around with it, the next step isn’t too far off.

Android Tips and Tricks

1.Bugged by annoying app notifications that just keep coming?
If you don’t know already, these app notifications also drain your phone’s battery. If you want to turn them off, and you are on Jelly Bean 4.1 and above, here’s how:

On any of your unwanted notifications in your notification bar, long press on the notification for a message box to appear.
Tap on App Info > Untick Show Notifications > OK.

2. Disable Mobile Data
Whenever you don’t need to stay connected, disabling the Mobile Data can help keep your smartphone battery from draining too quickly. Turning off mobile data is as easy as:

Going to Settings > Data Usage.
Disable Mobile data by toggling the setting from ON to OFF.

3. Set Mobile Data Limit
Want to keep track of how far your usage is from your monthly mobile data limit? If you have ICS and above, there is a feature which lets you keep track of how much of the quota you have left.

Head over to Settings > Data Usage.
Set your data limit by dragging the orange line to reflect your monthly quota.
Set your data usage cycle based on when your "month" starts and ends, and you’re done.
You will be alerted once you hit the limit you have set. Note that the tracked data usage of your phone may vary slightly than your carrier’s tracking.

4. Add Multiple Google Accounts
You need a Google account to use an Android phone but did you know you can choose to run more than one Google account on your Android device. This is convenient if you use more than one account for several of your Google services. To add multiple Google accounts:

Go to Settings > Add account.
Select Google and setup your New or Existing Google account.
Once added, choose what you want to sync with the account.
Repeat all the steps above if you want to add more accounts.

5. Disable Automatic App Updates
Prefer to read through app permissions and manually pick which app updates to adopt? You can, but first you need to disable your automatic app updates. Here are the steps:

Open Play Store and head over to Settings.
Tap on Auto-update apps.
Choose Do not auto-update apps.
If you want to enable the auto updates, follow the same path and choose Auto-update apps at any time or via Wi-Fi (available for certain Android devices only).

To update your apps manually, just open Play Store, and on the main page swipe in from the left and tap on My apps. You can tap on apps with pending updates and update them manually, or if you like to update them all at once, just tap on Update All.

6. How To Check For Android System Updates
For Android users that are using stock ROM, you may want to look for new updates to your system. To check for updates:

Go to Settings > About phone/tablet.
Tap on System updates.
Tap Check now to look for system updates.

7. Changing Default Apps
If you have already set some default apps for particular tasks (e.g. using Chrome for opening web links) but wish to change this:

Go to Settings > Apps.
Swipe right and look for the All tab.
Select the app you want to remove as default.
Tap on Clear defaults.


8. Organize Homescreen Shortcuts With Folders
Once you have a lot of apps installed, your homescreen might be filled with app shortcuts. Unlike the app drawer, the apps on your home screen are not arranged alphabetically. So, you might want to create some folders for your homescreen shortcuts.

Assuming you have more than a handful of shortcuts already on your homescreen, long press on any of the shortcuts and drag it onto another shortcut.
A circle should now appear around the apps, indicating that a folder has been created.
By tapping on the newly created folder, a mini window will pop up with your apps in it.
You can drag and drop additional apps into the folder if you like. You can also rename the folder by tapping on the text area at the bottom of the mini window.

9. Disable Animations
Here’s a tip on how to make your Android device run a bit smoother: disable its animations. You will need to have access to Developer Options which can be found under Settings or About device.

Note: For some phones, you may need to go to Build number and tap on it repeatedly until you see "You are now a developer!". Developer options are now enabled.

Under enabled Developer options, look for Window animation scale, Transition animation scale, and Animator duration scale. Then, turn them off (disable) them one at a time.

10. How To Turn Off Auto-Correction
Hate the fact that your phone is going English teacher mode on you? Turn off auto-correction for peace of mind when texting.

Go to Settings > Language & input.
Tap on the settings icon next to the keyboard that you are using, e.g. Google Keyboard.
Look for Auto-correction and tap on it.
Select Off to turn auto-correction off.

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An updated app guide and new video tips to help you find success on Google Play

Posted by Dom Elliott, The Google Play Apps & Games team

Last year, we introduced our first playbook for developers, “The Secrets to App Success on Google Play”, to help you grow your app or game business, which has been downloaded more than 200,000 times.. Many new features have since been announced on the platform – from Store Listing Experiments and beta testing improvements to App Invites and Smart Lock for Passwords.

Get the second edition of “The Secrets to App Success on Google Play”

Hot off the press, you can now download the second edition to learn about all the new tools and best practices for improving the quality of your app, growing a valuable audience, increasing engagement and retention, and earning more revenue.

Get the book on Google Play in English now or you can sign-up to be notified when the booklet is released in the following languages: Bahasa Indonesia, Deutsch, español (Latinoamérica), le français, português do Brasil, ti?ng Vi?t, ??????? ?????, ???, ???, ?? (??), ?? (??), ???. Based on your feedback, the guide was updated to work seamlessly in the Google Play Books app. If you prefer, you can also download a PDF version from the Android Developers website.

New videos with tips to find success on Google Play

To accompany the guide, watch the first two episodes in a new ten-part video series of actionable tips you can start using today to achieve your business objectives. Subscribe to the Android Developers channel on YouTube and follow +Android Developers to watch the new videos as they’re released weekly.

Let us know your feedback

Once you’ve checked out the guide and the videos, we’d again love to hear your feedback so we can continue to improve our developer support, please let us know what you think.

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