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Get the guide to News app success on Google Play and see how Nabd engages readers with Material Design

Posted by Tamzin Taylor - Strategic Partner Lead, Google Play

Today we’re releasing The News Publisher Playbook, where you will learn best practices for developing a successful news mobile strategy on Android. This is a new companion guide to our business playbook for developers, The Secrets to App Success on Google Play, focused on the news apps segment.

The guide includes tips and useful resources to help you optimize your news content on mobile, identifying the best distribution channels to reach the right audience, build your brand and maximize your revenue.

You will find tips on mobile website optimization, how to create a Google Play Newsstand edition, and how to improve your native app. You will also get an overview of ways to acquire and engage your readers as well as how to monetize and grow your revenue.

Once you’ve checked out the guide, we’d love to hear your feedback, so we can continue to improve our developer resources. Please let us know what you think.

Android Developer Story: Nabd improves reader engagement with Material Design

Founded in 2012, Nabd is a personalised Arabic news aggregator app based in Kuwait, reaching over 10 million people, of which, 60% use Android devices. Watch this Android Developer Story to hear Abdur-Rahman El-Sayed, Co-founder and CEO, and Abdullah El-Sayed, Co-founder and VP of Engineering, explain how adopting Material Design increased user engagement and improved ratings.

Get the News Publisher Playbook to help you find success on Google Play.

Available link for download

Google Play services 7 8 Let’s see what’s Nearby!

Posted by Magnus Hyttsten, Developer Advocate, Play services team

Today we’ve finished the roll-out of Google Play services 7.8. In this release, we’ve added two new APIs. The Nearby Messages API allows you to build simple interactions between nearby devices and people, while the Mobile Vision API helps you create apps that make sense of the visual world, using real-time on-device vision technology. We’ve also added optimization and new features to existing APIs. Check out the highlights in the video or read about them below.

Nearby Messages

Nearby Messages introduces a cross-platform API to find and communicate with mobile devices and beacons, based on proximity. Nearby uses a combination of Bluetooth, Wi-Fi, and an ultrasonic audio modem to connect devices. And it works across Android and iOS. For more info on Nearby Messages, check out the documentation and the launch blog post.

Mobile Vision API

We’re happy to announce a new Mobile Vision API. Mobile Vision has two components.

The Face API allows developers to find human faces in images and video. It’s faster, more accurate and provides more information than the Android FaceDetector.Face API. It finds faces in any orientation, allows developers to find landmarks such as the eyes, nose, and mouth, and identifies faces that are smiling and/or have their eyes open. Applications include photography, games, and hands-free user interfaces.

The Barcode API allows apps to recognize barcodes in real-time, on device, in any orientation. It supports a range of barcodes and can detect multiple barcodes at once. For more information, check out the Mobile Vision documentation.

Google Cloud Messaging

And finally, Google Cloud Messaging - Google’s simple and reliable messaging service - has expanded notification to support localization for Android. When composing the notification from the server, set the appropriate body_loc_key, body_loc_args, title_loc_key, and title_loc_args. GCM will handle displaying the notification based on current device locale, which saves you having to figure out which messages to display on which devices! Check out the docs for more info.

And getting ready for the Android M release, weve added high and normal priority to GCM messaging, giving you additional control over message delivery through GCM. Set messages that need immediate users attention to high priority, e.g., chat message alert, incoming voice call alert. And keep the remaining messages at normal priority so that it can be handled in the most battery efficient way without impeding your app performance.

SDK Now Available!

You can get started developing today by downloading the Google Play services SDK from the Android SDK Manager.

To learn more about Google Play services and the APIs available to you through it, visit our documentation on Google Developers.

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Get the guide to family app success on Google Play and see how BabyFirst increased installs by 50

Posted by Lily Sheringham, The Google Play Apps & Games team

We recently released the second edition of The Secrets to App Success on Google Play with more best practices for finding success growing an app or game business on Google Play. Today we’re sharing our first companion guide for developers, The Family Playbook, which includes information on developing high-quality apps and games for kids and families, along with advice from other developers.

The guide includes advice to help you optimize your user interface design for children, build interactive features that both educate and entertain, develop a business model, understand legal considerations, and plan age-appropriate marketing.

If you create family apps, opt-in to the Designed for Families developer program to designate your apps and games as family-friendly. Apps that meet the program requirements will be featured through Google Play’s family-friendly search and browse experiences and help parents discover great, age-appropriate content and make more informed choices.

Once you’ve checked out the guide, we’d love to hear your feedback so we can continue to improve our developer resources, please let us know what you think.

Android Developer Story: BabyFirst increases installs by 50% with Google Play

BabyFirst was founded to create good educational content for babies, toddlers and their parents. Their apps now have over 30 million downloads, with 40% more downloads on Google Play than other platforms.

Watch this Android Developer Story to learn how opting-in to Designed for Families on Google Play, implementing Store Listing Experiments, and localizing the store listing into 10 languages helped them increase installs by 50% across their portfolio of apps.

Find out more about the Designed for Families program and download our new Family Playbook to help you find success on Google Play.

Available link for download