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A Privacy Reminder From Google

After signing in to my Google account, Google showed a new page called "a privacy reminder from Google." Heres Googles explanation: "To be consistent with data protection laws, were asking you to take a moment to review key points of Googles Privacy Policy. This is not about a change weve made - its just a chance to review the key points below."


The page shows a list of information processed when you use Google and a list of reasons why its processed. Google also explains how it uses data to improve user experience and lets you adjust some privacy controls (account history, ads settings, opt out of Google Analytics data collection). "These features work because of the information you choose to store with Google. But thats up to you. The controls in your Google Account let you decide what information you want Google to put to work on your behalf," informs Google.



The "other options" link at the bottom of the page shows some advanced features. "Youre in control of the information in your Google Account. You can edit or delete some or all of it. In other words, you can shape your experience how you like." Google lets you pause or delete your Web & App Activity, delete a Google service like Google+, YouTube or Gmail and even delete your whole Google account. "If you dont want Google to store your data at all, you can delete your entire Google Account. And you can download your data first and take it with you."

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Googles Updated Privacy Policy

Google has recently changed its privacy policy and theres a page that shows the differences. Its not clear if there are actual changes or the updated privacy policy only clarifies some existing features.


The new privacy policy states that information like your name, email address, phone number or credit card could be stored with your Google account, which is not something new. Another change is that the "cookies and anonymous identifiers" section is now called "cookies and similar technologies", which is a broader title.

The following text:

We and our partners use various technologies to collect and store information when you visit a Google service, and this may include sending one or more cookies or anonymous identifiers to your device.

... has been replaced with:

We and our partners use various technologies to collect and store information when you visit a Google service, and this may include using cookies or similar technologies to identify your browser or device.

Basically, Google removed all the references to "anonymous identifiers" from the privacy policy and replaced them with "similar technologies", which includes anonymous identifiers, but also HTML5 Local Storage, local shared objects (Flash cookies), Web beacons and more. The privacy policy clearly states that Google can use cookies and similar technologies to identify your browser or device. Google says that it uses "these technologies to collect and store information when you interact with services we offer to our partners, such as advertising services or Google features that may appear on other sites."

Theres also a new paragraph:

Information we collect when you are signed in to Google may be associated with your Google Account. When information is associated with your Google Account, we treat it as personal information. For more information about how you can access, manage or delete information that is associated with your Google Account, visit the Transparency and choice section of this policy.

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