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Posted by Suresh Ganapathy, Product Manager

Developers have built amazing Android apps. They use your mobile device to the fullest, including the camera, GPS, and sensors to connect to the real world. They’re beautiful and immersive, with Material Design and smooth animations running at 60 frames per second. They use access to identity and payments to create seamless experiences.

But developers tell us they wish they could bring users into their apps more quickly and easily. With the web, you can click on a link and land on a web page — it takes one click and just a few seconds. It should be easier for users to access a wider range of apps, and for developers to reach more people.

So, we asked ourselves: How do we make it possible for people to access a wider range of apps, seamlessly? How do we help developers reach more people? And how do we do that while giving developers access to the range of capabilities and experiences that Android apps provide?

Today we’re sharing a preview of a new project that we think will change how people experience Android apps. We call it Android Instant Apps, and it evolves Android apps to be able to run instantly, without requiring installation. With Instant Apps, a tap on a URL can open right in an Android app, even if the user doesn’t have that app installed.

As a developer, you won’t need to build a new, separate app. It’s the same Android APIs, the same project, the same source code. You’ll simply update your existing Android app to take advantage of Instant Apps functionality. In fact, it can take less than a day to get up and running for some developers, though the effort involved will vary depending on how your app is structured. You modularize your app, and Google Play downloads only the parts that are needed, on the fly. And when you do upgrade, your app will be available to more than a billion users on Android devices going back to Jelly Bean.

This is a big change, so its going to take some time. We’ve been working with a small set of partners to help refine the experience, including developers like BuzzFeed, B&H Photo, Medium, Hotel Tonight, Zumper and Disney. We’ll be gradually expanding access for developers and bringing Instant Apps to users later this year.

B&H Photo (via Google Search)	BuzzFeedVideo (via a shared link)	Park and Pay (example) (via NFC)