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| Figura 1: Eleven Paths Talks. Una serie de webcasts tecnológicos |

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Two phones, both alike in dignity. On fair Verizon, where we lay our scene ...
The Moto Z lands on Verizon on July 28. And if even if youve made up youre mind that youre going be diving into this modular menagerie, youve got a decision to make. Verizon, as its been prone to do with its Droid line of late, has two Moto Zs from which youll need to choose.
In many ways, theyre exactly alike. Same software. Mostly the same internals. And they both use the new Moto Mods accessories.
Lets take a look at the ways in which theyre different, though, and see if we cant figure out which one is for you.
Should you ever turn down the opportunity to have more battery? The Moto Z has a 2,600 mAh battery. The Moto Z Force has a 3,500 mAh battery thats about a 34 percent increase. Along with that extra battery comes some extra thickness, however. The Moto Z is a svelte 5.19mm thick (or thin, I guess). The Moto Z Force is 6.99mm. Thats without the stock Style Shell back that comes in the box, however, so youll need to add a couple millimeters for those, too.
Ive used both phones. You should never pass up the opportunity for more battery out of the box.
Ive used both phones. And you should never pass up the opportunity for more battery out of the box. Even with external batteries and the 2,200 mAh Moto Mod Power Packs that are available for the Moto Z and Moto Z Force, that extra 34 percent can be the difference between having to top up toward the late afternoon, or not.
The extra thickness on the Moto Z Force means a few things. One is that I dont mind using it without a Style Shell as much. That doesnt mean I wont use it without one, but the option is at least more comfortable. The other is that its going to fit larger hands better than the Moto Z. Thats subjective, but not unimportant.
The Moto Z and Moto Z Force have similar cameras. Same camera app, same f/1.8 aperture. Theyre both pretty darn good in sunlight, and less so when it gets dark. Theyre both what Id call an above-average camera, though a few steps down from the best available.
The only real difference is that the Moto Z Force has a higher possible resolution 21 megapixels than the Moto Z, which is lower at 13MP. (One thing to keep in mind, however, is that both phones shoot at a wider, 16:9 aspect ratio by default, and dont use the full resolution until you change the setting to accommodate their native 4:3 aspect ratios.)
For my money, Id opt for the Moto Z Force because of its larger battery and better chance at surviving a fall.
For the most part this discrepancy hasnt really affected me any. At least not in the way I shoot and share photos. For things like Facebook and Instagram and your basic social sharing, either one has served me just fine. Its another differentiator for Verizon, I suppose. But merely adding more megapixels doesnt necessarily improve the finished product that much.
If a bigger battery didnt do it for you, this one might. The Moto Z Force is the second phone to sport "ShatterShield." The short version is that means some extra protection for the display. So youll be able to drop it without the screen breaking into a million pieces.
That doesnt mean you might not kill the phone if it takes a bad fall. Heres the important part from Motos fine print:
The display and embedded lens are warranted against shattering and cracking for four (4) years from the original date of purchase; scratches or other damage to the protective lens is not covered by this warranty, but should always be in place to prevent scratches and other damage to the underlying components. This phone is not shockproof or designed to withstand all damage from dropping.
We dropped the Moto Z Force until it quit working. Actually, lets be more specific. The phone still works. The display, while showing signs of abuse, did not crack. It, uh, just doesnt actually show a picture anymore. So the first four times it took a bad spill ShatterShield worked as advertised. Thats a pretty good insurance policy.
So which phone should you get? The Moto Z, or the thicker, longer-lasting, better protected, higher-resolution Moto Z Force? For my money, Id opt for the latter. The upgraded camera sensor isnt that big a deal for me. But more battery and a better chance at surviving a fall?
Thats worth my money just about every time.
Motorola Verizon
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Posted by Matteo Vallone, Business Development Manager at Google Play
(As a way to reach more app developers and help them grow successful businesses on Google Play, this post was first published on The Next Web Ed.)
There is much common ground between freemium apps and games businesses when it comes to achieving success. Users are, however, more used to paying for games than apps, stemming from the history of traditional gaming consoles. Moreover, mobile games are also able to easily offer virtual goods across a range of price points to suit every pocket. This means that game developers have had plenty of opportunity to learn about how to improve onboarding, conversion, and ultimately the user Lifetime Value (LTV). So what can app developers learn from game developers? Here are some best practice tips and insights from successful game developers that can be applied to many apps, today.
Drive app success the game developer way:
1. Optimize retention before investing in acquisition
Retention is king, and retention drives conversion. For games developers, retention is the key measure of game quality and whether it appeals to players.
Most game developers will soft launch to beta testing communities or test markets. During this phase, the game is tweaked to optimize retention by looking into specific areas, such as tutorial completion, level difficulty and conversion. Developers can then track retention using the Cohorts reports in Google Analytics. Once retention is satisfactory, the developer can go to full launch and start investing in user acquisition.
2. Retain users with step-by-step engagement
The first seven days after install are the most critical for retention: users install several apps to try them, and decide in the first few days which ones they want to keep using. If you can retain for that time span, your app is more likely to become part of the users daily routine.
There are some simple ways to progressively build user engagement. Its important to present a strong story that explains why that app is relevant to the user, while introducing them to key features. Then place features that offer the user value early, so they can be found without much effort.
This is a not a one-size-fit-all. To find the right solution, a developer needs to first make assumptions on what user flows can improve retention and then run A/B tests to validate or correct them. For example, a developer could think that introducing sign-in later in the user flow might improve retention. Also, the developer needs to keep in mind what the key long term engagement metrics are for the individual app (such as photos uploaded or the number of articles read) and measure the impact of the different onboarding flows on those metrics as well.
In general, these principles are good places to start optimizing your onboarding:

Finally, ensure the user can understand the value of your app before you start asking them to pay. Game developers are particularly good at letting their users try most or all product features for free in in a set number of days or sessions.
A great tool to help analyze how users are engaging (or not) with the app is through the Flow Report in Google Analytics. Using this report, a developer can see how users navigate through the app and where they leave to identify potential roadblocks.
3. Target the right offers at the right users
Understanding different groups of users in-app purchase behavior is the key to devising strategies to encourage them to spend.
Start by identifying groups of users by how they spend and much they are likely to spend. It may be by age group, the channel that brought the install, or in-app behaviour. Use the Segment builder in Google Analytics to identify and define these groups of users. Then, tailor in-app purchase offers to match the segments spending behavior. For example, for segments where multiple users tend to spend more in one go, but spend infrequently, offer them in-app features bundled together.
4. Offer in-app purchases when users are most likely to spend
Users are also more likely to spend, if the purchasing experience is frictionless, and even more so when they can see how the expenditure will add value. So:

Like all good game developers, they focus on building good experiences that retain and engage users through constant testing and analytics. First impressions are important, so users need to be able to quickly understand the importance of the app and easily navigate through the onboarding experience. And to start generating revenue, it is important to be thoughtful about how to make in-app purchases actionable.
Watch Matteos Playtime 2015 session The rules of games, for apps to hear more in-depth insights which app developers can learn from games with best practices and developer examples:
You can also watch the other sessions from Google Playtime 2015 to learn more about tools and best practices which can help you find success with business on Google Play.
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Just a little over a week from now, Samsung will be holding another Unpacked event on August 2nd, unquestionably to unveil this years Galaxy Note. Similar to how Microsoft chose to make Windows 10, skipping right over 9, Samsung is rumored skip over the Galaxy Note 6 name and jump ahead to the Galaxy Note 7. This move makes sense as it unifies the names between their Galaxy S7 flagships released earlier in the year, and (coincidentally) would also line up with Apples (presumably named) iPhone 7, which will likely show up sometime in September.
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Huawei seems to be one of the few smartphone vendors actually making fat stacks of cash out of smartphones rather than having their mobile division propped up by other business units. While Huawei also makes plenty of its money from enterprise and network infrastructure globally, it is also enjoying solid growth in smartphone sales.
In its most recent financial report, issued today, Huawei reported H1 smartphone revenue is up 40% over the same period last year, despite a recent downturn. While the company didnt provide a per-division breakdown of the figures, it reported audited sales revenue across its three core businesses of CNY245.5 billion (~$36.7 billion).
As Sabrina Meng, Huaweis chief financial officer notes, "We are confident that Huawei will maintain its current momentum, and round out the full year in a positive financial position backed by sound ongoing operations."
Speaking about the consumer business specifically, Huaweis statement notes it has "maintained steady growth globally. Its flagship products, such as the P9, Mate 8, Honor V8, and MateBook, have all won significant support from consumers around the world. Huawei has become one of the most favored device brands in nearly 30 countries".
With a great lineup of solid devices at every price point, diverse portfolio, high-performing other business units and a strict adherence to its "pipe strategy", Huawei is on the up and up. Although the reception of the Huawei P9 might not have been as strong as the company would have liked, the upcoming Mate S2 and Mate 9 (expected at IFA 2016) will likely set the flagship record straight.
What do you think of Huawei? What is your favorite Huawei device?
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Originally posted on Google Developers blog
Roy Glasberg, Global Lead, Launchpad Program & Accelerator
This week Launchpad Accelerator announces its second class, which includes 24 promising startups from around the world. While the number of accelerators is at an all-time high, we take a different approach with Launchpad Accelerator, a program that exclusively works with late-stage tech startups in emerging markets -- Brazil, Indonesia, India and Mexico.
See what its like to participate in the Accelerator.
We provide comprehensive mentorship that delivers results, says Jacob Greenshpan, one of Launchpads lead mentors. We start by running a patient diagnostic to determine each startups critical challenges, and then deploy precise mentorship, actionable solutions, and Google resources that enables the app to scale.
Class 2 kicks off June 13. The startups will descend on Google HQ for an intensive 2 week bootcamp. Under the tutelage of Google product teams and mentors from the global Launchpad network, they will receive intensive, targeted mentoring, equity-free funding, and more benefits during the 6-month program.
Heres the full list of startups (by country):
| BankFacil | Emprego Ligado | AppProva | GetNinjas | Edools | Love Mondays |
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| HijUp | Talenta | Jarvis Store | Ruangguru | IDNtimes | Codapay |
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| Taskbob | Programming Hub | ShareChat | RedCarpet | PlaySimple Games | MagicPin |
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| Aliada | SaferTaxi | Conekta | Konfio | Kichink | Miroculus |
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Googles Scalerator Drives Results for Alumni
What advice do Class 1 alumni give to the new intake? Come to the accelerator with an open mind. You will be shocked to find how many things are going wrong in your app. Thankfully the mentors will help you implement better solutions, says Vinicius Heimbeck, Founder of Brazilian mobile game developer UpBeat Games.
UpBeat Games had more than 1,000% increase in daily app installations in Asia during the period of a feature, as well as a 200% overall increase in active users after following a long list of improvements Accelerator mentors suggested. We made optimizations that led us to be featured in Google Play, which changed everything for us.
See Upbeat Games at the Accelerator in this video.
Believe you can build a world class product. The mentors will push you to bet on yourself, says Amarendra Sahu, Nestaway Co-founder and Class 1 alumni. NestAway just closed a $30M Series C, one of the largest investment rounds in India this year.
Your biggest enemy is not failure; it is the temptation to be ordinary. But the mentors will push you to build an extraordinary product and scale an extraordinary startup," says eFishery Co-founder and CEO Gibran Chuzaefah Amsi El Farizy, who was announced as one of the top 27 leaders in Indonesias startup ecosystem, after participating in the Accelerator program.
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